adding a human touch to workfree.
I was brought on by the founders to help with content. But first, I took a look at the brand and it’s positioning.
Speaking with the founders, it was clear they were building something with a strong vision and purpose, but their brand and content did not reflect that. It did not reflect the humans that were a part of this and will be a part of it. The freelancers, the hiring managers, all the people who want to work together, but also workfree. Workfree is a freelance platform built, used and owned by freelancers. It’s a community-driven platform. So let’s show the humans that fuel it.
Let’s show them how Workfree helps them work better, together.
Defining the brand positioning, and how it comes to life in comms and content:
Visual identity:
Inspired by the humble sticky note, the most personal medium of communication in the workplace. A mix of doodles and ethereal work fonts. Light and easy on the eyes. A reflection of the smooth working relationships to be had on Workfree.
